Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. Noteworthy brand ambassadors are not always easy to come across, but they’re out there. Find and reach out to potential brand ambassadors. Use bullet points and bold lettering to direct to the most important elements. If you have experienced an interaction in-store or online with any of the company’s team members, you might want to share a short highlight. Good luck and happy pitching! Subject lines are most successful when they’re eye-catching and short. Brands love being able to click into your content so remember to create your media kit as a PDF. However, according to Business Today, Angshu Mallick, the deputy chief executive of Adani Wilmar, has confirmed that the brand will continue with the ex-cricketer and he will remain their brand ambassador. When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. Do some research into where they want to be contacted. Think, how many units were made vs. how many sold, how fast did it sell, and what tactics did you use to drive conversion and traffic. You are a potential future partner that can help spread the word about their brand. Here's a five-step guide to becoming a successful brand ambassador: 1. And having a lot of reach in terms of your following – so a high number of Facebook, Instagram, Twitter, or YouTube followers – can give you the kind of leverage it takes to become a Brand Ambassador. If you are looking for a long term relationship, it is important to build a genuine foundation. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. If not, consider where they’re most active before drafting and sending an offer. In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. List out the top 3 collaborations/promo/pieces of content you have worked on with brands and include links so they can see your work. The most elegant way to turn down a pitch is by saying something like this: “I really appreciate you contacting me to … Try swapping out the typical blanket statement, “our brands align and I think this partnership would be a great fit,” for a few of your core values or strengths. Brand ambassador and Brand Image Management. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. The best way to do this is to customize your messages to each potential ambassador. Brand Ambassadors, also known as Corporate Ambassadors, help drive prospects to the brand and strive to increase the brand’s value. Time zones are a tiny detail that could make all the difference when reaching out to an Instagram brand ambassador. Make sure you’re reaching out to them efficiently and effectively. If you can reach out during one of their active periods, you’ll see a quicker, more engaged response. It can be helpful to think of your rates as a pricing test. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Write it once, and then go back and remove as much “fluff” as you can, while still making sense. They assist in content creation, participate in event marketing, provide feedback on new products, devise and pitch ideas to grow the brand’s profile, and measure the impacts of existing campaigns. Place your name in the subject line and keep it simple and direct. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. HOW TO FIND BRAND AMBASSADORS Prowling or hunting for ambassadors for your brand is not nearly as difficult as you’d think, and that is largely thanks to the wonders of the internet. Always be mindful of what time your influencer will receive the message and aim to reach out during their time zone’s business hours. Influencer Outreach Tips, It’s important to share metrics. Marketing - Brand Ambassador ams_5686. Brand Ambassador Pitch (Final) 1. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Your media kit should be beautifully designed and on-brand. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. Knowing how and when to contact your influencer is only part of the process. Kristen is the Founder & CEO of Statusphere. By definition, a brand ambassador is someone who lives and breathes your brand. When it comes to drafting your message, there are some major do’s and don’ts you’ll want to follow. You can always add more detail once the conversation has started. They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. My guiding principle for everything I’ll promote is that I need to actually like and/or use it, and that’s a great place to start when you’re thinking about companies to pitch. At the end of the day brands typically want some sort of monetary ROI. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. If you’re pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. It may seem tedious, but by paying attention to a few key details, your message will go a … If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. Typically, a brand ambassador shares the brand’s core values. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. The inbox of the person receiving your well-crafted pitch email will most likely be flooded with internal company memos, project briefs, and other pitches. Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! By Karin Eldor. For every one thousand followers you have, divide it by ten and then, multiple that number by $10.Â. Be mindful of the brands you choose to work with. Imagine yourself at a dinner party sitting across from a potential new friend. The last thing you need to do is write it down: take your time to prepare in full, let it rest and get back at it. This longer format is where your initial message can provide more explanation about what you’re offering. Gone are the days of pushing products on people and forcing a sales pitch. Every time you work with a brand, you are building your digital partnership portfolio. You can connect with Chrissy on Instagram @chrissyabram. Metrics can and should include demographic, audience size, engagement, channels — any data point that can highlight how successful your partnership will be. You may feel that a certain channel is the right fit for your message, but always consider what the ambassador prefers. If you want your pitch to stand out, here is the key: the subject line. Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Let’s dive into the pitch elements in more detail. The last section, any relevant brand partnerships, is an important one. On the brand side, it’s actually refreshing when someone reaches out with a clear and strong pitch. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. In email format, the same rules apply, except it’s much shorter. Finally, It’s best to design an easy-to-read visually appealing graph rather than a simple screenshot. We’ve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. How to Pitch Brand Ambassadors on Instagram, if you still haven’t received a response. But an influencer marketing strategy will differ from a brand ambassador … PR people get so many pitch letters a day that most of them wind up in their trash folder. When searching for the best person to address, keep an eye out for “PR”, “Collaborations”, or “Influencer Marketing” in their job title. For direct messages, keep your initial message short and sweet. If you are new to establishing rates, there is a simple equation that can help get you started. Please don’t be afraid to recognize and ask for your value as a blogger! Here are our tips for crafting the perfect pitch. When it comes to corporate brands as well as personal ones, reach is a numbers game. It doesn’t need to be overly formal. This should give you a ballpark estimate. Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. These are things you can do to create a foundation to become a brand ambassador. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. The competition can be intimidating, but it doesn’t have to be. They earn money when they successfully get people to purchase products from the company using their personal promo code. They partner with brands and promote them in a promising way and are paid to do so. In fact, they like it so much that they promote it on your behalf without payment or … Wrap it up with one or two sentences and say thank you! We’ve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. Now what? If you want to work with reputable brands, the best way is to pitch them for brand collabs! Yes, share your rates!Â. 5,4,3,2,1 and go for it! it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. When is the best time to post on Instagram? If you don’t have a huge following, but still want to pitch to brands, you’re in luck! Establishing rates you feel comfortable with takes time. If your offer needs to include more detail, send an email. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. 828 United is an apparel company which combines bold, contemporary design with faith-based messages. To help you get started, learn everything you need to know how to design and create an influencer media kit here. The objective statement is the first part of your resume to be read by the recruiter, so you should make it a sales pitch to sell your skills effectively to them. Be passionate Or share a unique way of how you use the product. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. If this is your first time creating a media kit, have no fear! Spread the word internally as well as externally. Required fields are marked *. Sell yourself. social media and forums) Creating, sharing and responding to online reviews; Participating in trade shows as a company spokesperson; Job brief. 7 Steps to a Successful Brand Ambassador Program UpwardLabs. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brand’s name out there. Most companies find their brand ambassadors … This is the section where you should include your media kit and rate card. The first is to include the ways you have built brand awareness for brands. We would like to invite you to become a brand ambassador for our company! Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! So you’ve found an Instagram influencer who would be a perfect fit as an ambassador for your brand. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. Advocacy Awareness is good, but advocacy is better. It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Who wouldn’t love that? Keep the tone warm and casual, but professional. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. Add Your Link in Bio & Drive Traffic from Instagram. For example, if you are an influencer who is an advocate for inclusion and diversity, it would be important to ensure the brand aligns with your values. Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the … Now, this doesn’t mean that if you haven’t used the product you can’t reach out to inquire about a partnership, but you are more likely to get their attention if it is something that is already in your day to day routine. A pitch is an email addressed to a specific person or company. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. Getting a DM in the middle of the night is always creepy, no matter the sender. This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. Brand ambassador vs. influencer. If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. A Brand Ambassador is a person who is the face of a brand. Instagram brand ambassadors typically have three ways available for you to make contact: DMs, email and contact forms. You may have just gotten back from lunch, but that ambassador might be winding down for bed. But, it’s not just any email. This will signal to the brand that you’re new to them which could catch their attention! A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. This could include Instagram Stories with swipe ups, YouTube videos, collaborations, campaigns, etc. Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! Here are five tips for you on the beginner’s guide to becoming a brand ambassador! Sometimes finding past brand collabs can be tricky as they won’t always broadcast this. Introduce yourself, but don’t share your whole life story. Creating brand ambassadors CharityComms. Learn about salaries, benefits, salary satisfaction and where you could earn the most. If you are nervous about sharing rates because a brand might shy away, you can always share a quick note simply stating you are open to a first-time partnership rate. TIP: Do your best to address your pitch to the right person. The second most important aspect of your media kit is the ways you have driven conversion and traffic for similar brands. There are two key points to highlight in your media kit. Getting internal buy-in is just as important, if not … If they state it explicitly in their bio, always abide by that. If you’re looking for the best results from your message, pay attention to when they’re most active. INFLUENCERS tend to have larger social media … Brand Ambassador Pitch (Final) Paige Montgomery. You can write a really amazing pitch email, but if it never gets opened, all of your hard work goes unnoticed. The difference between being a BRAND AMBASSADOR v.s. Need help reaching out to the right ambassadors for your brand? Brands tend to gravitate towards influencers who have previously used the product and genuinely benefit from it. Are You A Brand Starting Or Growing An Ambassador Program? If you feel like you need to increase your rates for the next project, don’t hesitate! Your email address will not be published. 4. Two things to consider? Want to learn how to pitch any company and land legit paying brand deals with your favorite brands? Forever New ropes in Diana Penty as brand ambassador January 6, 2021 By Team PITCH 0 In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection Your email address will not be published. Introduce yourself. Brand Email Pitch Closing: 7. Don’t do all the work to get this far and then chicken out. Easily schedule photos, videos & carousel posts with a few clicks. This could be a fun way to grab their attention. Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. How does the Instagram algorithm actually work? Monster Contributing Writer. Colgate ropes in Kiara Advani as its brand ambassador December 22, 2020 By Team PITCH 0 24 The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. Don’t forget to account for exclusivity, the resources needed to create your content, and your engagement rate. You have been selected to participate in Guelph-Humber’s Emerge Media Conference as a Student Ambassador. You just have to be willing to put in the work to find the right ones for the job. You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. Brand Ambassador Interview Questions. The last thing to include in your pitch email is a clear call to action or invitation to continue the conversation. The brand ambassador helps in educating the customers about the product or service, and will also pitch in when it comes to answering questions. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. We cannot stress this one enough. Have you guys heard this story about the blogger pitching to a Michelin rated restaurant in Ireland? Don’t let a few bad apples scare you. Now you have everything you need to know to write a well-crafted email. The average salary for a Brand Ambassador is $17.17 per hour in United States. By taking this extra step and addressing the correct person by name, you’re showing attention to detail and that you took the time to do your research. They help build a strong brand that creates new sales opportunities. Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. 1. By getting straight to the point, it shows you value the time of the person who is reading your pitch. This can be enticing to a brand because it reduces monetary risk and offers them a “trial.” If all metrics are met for the first project, you can always ask for your standard rate. Like any other pitch, the one about yourself needs practice and repeating: a well-built pitch will make a difference. Brand Ambassador Pitch Template. February 4/ Writer [Student Name], Congratulations! More so now than ever, this is the gateway to working with brands. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. 1. Pitch emails should be 2-3 paragraphs max — this isn’t the time to write your first New York Times bestseller. With an average 3.21% engagement rate compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. It’s exciting to realize that you have a choice in which brands you pitch — you have the potential to work with all of your dream brands! When do you see them updating their Instagram Story? Best 20 Brand Ambassador Resume Objective Examples you can use. If so, this would be an important point to highlight in your pitch! The conversation always starts out with an introduction and, usually, begins to flow when common ground is established. You have already done some of the work for them, you took initiative and introduced yourself. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. It is time to connect with the brands you have been using and dreaming of partnering with. Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. In a recent study with Fohr, after analyzing influencers’ posts, it’s micro-influencers who have the highest engagement rates (averaging at 7%) on their feed posts!Â. Chrissy Abram is the PR and Influencer Marketing Manager at Later, the world's most popular visual marketing platform. Brands gravitate towards influencers who have previously used the product and genuinely benefit from it. What time do they normally post? However, there are other factors to consider when establishing a rate you feel comfortable with. If you are looking for a long term relationship, it is important to build a genuine … For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! You can look at hashtags like #ad #sponsored in relation to the brand’s name and see if you can find it there. Now, to find the relevant contacts and email addresses to setup a meeting, all you need to do is Google. The Brand Ambassador agrees that in such provision of products, the Brand Ambassador can not, and may not subject the products provided for resale. When choosing a brand to pitch, think about what brands or products you interact with already. Share specific examples here — anything that can convey your ROI. Pitch second. Brand Ambassadors promote a company’s products and/or services through online and offline channels. Brand Ambassador responsibilities include: Posting about our products/services online (e.g. Ultimately, the ambassador should feel at-ease with where you’re communicating. 828 United Ambssadors. Once you’re aware of what to look for, you won’t have a chance of being fooled by these ambassador scams. Over the course of her career, Chrissy has worked with Health Canada, lululemon, Red Bull, and Saje Wellness. TIP: Include a call to action or a greeting in the subject line. Brand Ambassador… When a brand reaches out to you, you still have to pitch your value and your rate. This will inevitably be a reflection of the products you use, the lifestyle you live, and your core values. Out with an understanding of your hard work goes unnoticed with Chrissy on Instagram, if the company their!, begins to flow when common ground is established best results from your message, but share. 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